THE WORK
The Kingdom logo pulls inspiration directly from the current UCF branding, utilizing the school's colors as well as an aggressive serif typeface, a staple of the Knights identity. The logo is finished off with a sword representing the "I", topped with a four-point star, also a major secondary design element used frequently as a UCF brand motif.
To give more use to this logo upon delivery, I decided to include a version in motion. The goal was to create a clean but strong introduction for the brand when used in conjunction with other videos and motion graphics.
