THE WORK
From deliverability to conversions, segmenting an audience is vital for the health and performance of the entire messaging ecosystem. At Mud Hole, I've implemented segmentation criteria such as geographic, 30-60-90 day engagement, product interest, and application. By segmenting our audiences in this way we've been able to give boosts to our revenue per recipient, as well as all of our other main campaign KPIs
By providing valuable content, optimizing creative and copy, and integrating across channels, Mud Hole Custom Tackle has
seen an improvement in email campaign effectiveness and an increase in subscriber engagement.
Our email campaign strategy focuses on providing helpful content such as tips, tricks, and blog posts.
Due to our list size, we are able to utilize both multi-variate testing and A/B testing to optimize our creative and copy for maximum engagement.
Our email campaign strategy focuses on providing helpful content such as tips, tricks, and blog posts.
Due to our list size, we are able to utilize both multi-variate testing and A/B testing to optimize our creative and copy for maximum engagement.
Mud Hole Custom Tackle's email campaigns seamlessly integrate with other channels including the website, socials, paid, SMS, and modals. UTM tracking allows us to better understand where our traffic i
We monitor and analyze key metrics such as open rates, click-through rates, and conversion rates.
By optimizing these metrics, we've seen an improvement in email campaign effectiveness.
Mud Hole Custom Tackle follows industry-standard best practices for email marketing such as UTM management and
compliance with regulations. By ensuring compliance with these standards, we've seen a reduction in spam complaints and an increase
in subscriber engagement.
By providing valuable content, optimizing creative and copy, and integrating across channels, Mud Hole Custom Tackle has
seen an improvement in email campaign effectiveness and an increase in subscriber engagement.
